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Plus: Bee hotels, cereal milk water (what?), and why 40 isn’t what it used to be.

Hospitality venues have long been the catalyst that turns space into place. When a new neighbourhood opens, what transforms empty concrete into somewhere with community and soul is often the corner café, or the small bar that locals claim as their own. Zoom out to a national level and you see an enormous web of social capital built by an industry of dedicated professionals, passionate about good food, drink and hospitality.

It’s an industry woven into the cultural fabric of a society. Taking time out to share food and drink is inherently human, a universal language that connects people and tells stories about who we are. When hospitality thrives, so too does a city.

But for those who run it, the challenges are immense. Tight margins, staffing pressures, and the relentless pace of service have always been part of the equation, but they’re now compounded by shifting consumer expectations and a post-pandemic landscape. That’s why conversations about rethinking the industry, from how we value its workforce to how we experience dining, matter so much.

Nathan Doyle of Cherrywood Residence makes the case for building a model that’s sustainable for the long term. It’s a timely reminder that protecting and evolving this industry isn’t just good business – it’s vital for the health of our cities.

23 years after its final flight, Ansett has reappeared in the Australian travel industry – not as an airline, but as an AI-powered booking platform. Revived by a Melbourne entrepreneur, the Ansett Travel Platform promises tailored itineraries, instant bookings, and a dash of nostalgia for those who still remember the name on the tail.

It’s a brand resurrection with perfect timing — tapping into the appetite for retro revivals and the rapid adoption of AI in everyday tools. For some, it’s just another travel app. For others, it’s the return of a grounded icon on a fresh runway.

Do you mean brand, brand or brand? A sharp look at why mixing up its meanings can derail strategy.

Sand proof Armani? The luxury brand’s first foray into beachfront property.

01
Millennials are changing what 40 looks like
Turning 40 is no longer the milestone of middle age it once was. From fashion to fitness, this generation is redefining what ageing, and aspiration, looks like.

02
Fruity Pebbles water is the new nostalgia play
Liquid Death’s latest limited-edition is cereal milk–flavoured water (what?), tapping into childhood taste memories without the giant sugar crash.

03
Regenerative farm stays are on the rise
With agritourism bookings climbing, travellers are trading all-inclusive resorts for hands-on, soil-to-table experiences.

A podcast reimagining the rules of success, created and hosted by our very own Co-Founder and COO, Rebecca Jarvie-Gibbs.

For more than two decades, Rebecca has been at the forefront of culture and communications – advising some of the biggest names in hospitality, travel and lifestyle. Now, she’s shifting the conversation to share, with raw honesty, what she’s learned about ambition, leadership and burnout. Fine Form will explore how we can build careers defined not by overdrive but by resonance – where ambition, values and habits align.

Each week, Rebecca sits down with women shaping food, design, business and culture to uncover the big changes, small shifts and defining habits that have shaped the way they work and live.

Fine Form is proudly produced by the Example team and Mylk Media.

Series one launches September 1st with one of the brightest culinary talents in Australia.

Don't miss it - Episodes on Spotify here

Global Business Director at Example

I’m Olly - Oliver when I’m in trouble, Olivier in France, or Ali when written on the side of a coffee cup in Riyadh at my old regular café, Cacti (highly recommend it for an Americano… or “long black” as the Aussies call them). A storyteller at heart, I’ve spent my life moving between cities and cultures. From Ivory Coast, Brazil, Taiwan, Germany, Belgium, the UK, the US, the UAE, Saudi, and now Australia, I’ve always chased the moments where creativity and community collide. I love building experiences that spark connection, whether it’s a festival stage, an art installation, or simply a conversation over coffee. What drives me is people: their stories, their energy, their ability to shift how we see the world.

Early mornings, coffee in hand, before the world wakes up. It’s when ideas flow easiest and thoughts have space to take shape without interruption.

Live music (preferably punk or grunge… yes, I’ve not grown out of my 16 year old self’s taste) that rattles your chest. Art that reframes culture. Gatherings where different worlds mix and spark new ideas. Anything that feels raw, honest, and bigger than just one person.

Side-street galleries with no signs. Restaurants where time slows and conversations spill into ideas. Tiny concerts you stumble onto by accident but carry with you forever.

Working stage left on Dingwall's tiny stage in Camden, watching Coldplay’s return to the venue 13 years after their first performance there in 1998, and seeing the collective effort of some of the best in rock n’ roll ignite in real time.

We are an earned-led culture agency. We create and amplify the world’s most talked-about brands, destinations and experiences.