Expert Influencers, Run Club Fashion & Matchboxes Making A Comeback
Culture Wins: Luxury’s Evolution + Sports Bars Redefined for All_
+ How brands backing culture are reshaping the game.
Hospitality Everywhere, AI at the Met Gala, and Getting Thirsty at Fashion Week
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Hello 2025: Content creators in the White House, Australian Open highlights + this year's hottest trends & predictions
What can we expect in 2025 from a cultural and trends perspective? We dive into the hot topics of the year so far and look at what these means for brands.
Culture Wins: Luxury’s Evolution + Sports Bars Redefined for All_
+ How brands backing culture are reshaping the game.
Featured
Expert Influencers, Run Club Fashion & Matchboxes Making A Comeback
The Return of Mass Culture, Women-Only Strip Shows
+ the Oasis Reunion
Why Skims wins, a new hangover cure
+ the latest winter fest...
How the Olympics went viral, rooftop stargazing...
+ The StandardX launches in Melbourne
Archive
Who really decides what’s luxury now?💎
From resale on eBay to the rise of micro-magazines, culture is narrowing, and taste is no longer mass.
'Hospo' is a career, not a job🍴
Also Ansett turns AI, Armani goes to the beach and why 'brand' is tripping up brands.
Relying on the past doesn't guarantee a brand's future
Good taste in strange times🧂
Why trusting your gut has never been so important.
Who needs celebs when you’ve got 10k followers? 🫠
Fame’s changing. So are dinner plans, travel trends, and tipping points.
Google's down, Kusama’s up, and your coffee is how much?
Early morning caffeine raves, big tech's zero-click dilemma and Australia’s hottest art show ever
Where New Pubs Go Wrong And How the Greats Keep Getting It Right
This week, we explore what gives a space cultural gravity, from the Aussie pub that holds memory in its walls to the luxury gym hotels redefining wellness. Plus, why Gen Z is reviving print mags and Lynx just made a scent with actual catnip.
What Happens After You Go Viral? The hospitality playbook for turning buzz into real business
A restaurateur’s approach to socials, why Gen Z and socials, and the content that keeps Chef Rosy Scatigna coming back for seconds