+ How brands backing culture are reshaping the game.
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What can we expect in 2025 from a cultural and trends perspective? We dive into the hot topics of the year so far and look at what these means for brands.
+ the Oasis Reunion
+ the latest winter fest...
+ The StandardX launches in Melbourne
Cold plunge, then last drinks. The counter-mood in wellness, Hyundai’s back-seat restaurant, Prada behind the bar, tennis rethinking the whites, and space-savvy storytelling.
From resale on eBay to the rise of micro-magazines, culture is narrowing, and taste is no longer mass.
Also Ansett turns AI, Armani goes to the beach and why 'brand' is tripping up brands.
Why trusting your gut has never been so important.
Fame’s changing. So are dinner plans, travel trends, and tipping points.
Early morning caffeine raves, big tech's zero-click dilemma and Australia’s hottest art show ever
This week, we explore what gives a space cultural gravity, from the Aussie pub that holds memory in its walls to the luxury gym hotels redefining wellness. Plus, why Gen Z is reviving print mags and Lynx just made a scent with actual catnip.
