Football owns what luxury can't buy

48 national teams just became luxury's most underpriced asset ⚽️

Volume just stopped paying

Why the brands gaining ground are charging more for less.

What the UAE crisis revealed about hospitality and why sports just lapped fashion

The operators who kept their hotels open at 20% occupancy weren't the highest-rated. They were the ones who had spent years building community over coverage. Sports just did the same thing to fashion week generating 690% more media coverage. Two stories pointing in exactly one direction.

Why zero followers is better

Welcome back to Etcetera: Sydney's nightlife breathes again, the $1.2 billion island, and bath-house dating

Why the Middle East is becoming hospitality’s new centre of gravity

From listening bars to matcha cafés, sober nightlife and cultural powerhouses like MDLBEAST and Yas Island, the Middle East is shifting how the world thinks about travel and social spaces. Here is why we have expanded here and what you will find in our Middle East special newsletter.

The Wellness Anarchists Are Here

Cold plunge, then last drinks. The counter-mood in wellness, Hyundai’s back-seat restaurant, Prada behind the bar, tennis rethinking the whites, and space-savvy storytelling.

Who really decides what’s luxury now?💎

From resale on eBay to the rise of micro-magazines, culture is narrowing, and taste is no longer mass.

'Hospo' is a career, not a job🍴

Also Ansett turns AI, Armani goes to the beach and why 'brand' is tripping up brands.

Relying on the past doesn't guarantee a brand's future