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Who needs celebs when you’ve got 10k followers? 🫠
May 30, 2025

Who needs celebs when you’ve got 10k followers? 🫠

Fame’s changing. So are dinner plans, travel trends, and tipping points.

Google's down, Kusama’s up, and your coffee is how much?
May 8, 2025

Google's down, Kusama’s up, and your coffee is how much?

Early morning caffeine raves, big tech's zero-click dilemma and Australia’s hottest art show ever

Good taste in strange times🧂
Jun 25, 2025

Good taste in strange times🧂

Why trusting your gut has never been so important.


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Etcetera by Example

GET EXPERT INSIGHTS ON BRANDING, CULTURE, HOSPITALITY, AND MARKETING DELIVERED STRAIGHT TO YOUR INBOX.

Where New Pubs Go Wrong And How the Greats Keep Getting It Right
Apr 17, 2025

Where New Pubs Go Wrong And How the Greats Keep Getting It Right

This week, we explore what gives a space cultural gravity, from the Aussie pub that holds memory in its walls to the luxury gym hotels redefining wellness. Plus, why Gen Z is reviving print mags and Lynx just made a scent with actual catnip.

What Happens After You Go Viral? The hospitality playbook for turning buzz into real business
Apr 2, 2025

What Happens After You Go Viral? The hospitality playbook for turning buzz into real business

A restaurateur’s approach to socials, why Gen Z and socials, and the content that keeps Chef Rosy Scatigna coming back for seconds


Archive


Hello 2025: Content creators in the White House, Australian Open highlights + this year's hottest trends & predictions

Hello 2025: Content creators in the White House, Australian Open highlights + this year's hottest trends & predictions

What can we expect in 2025 from a cultural and trends perspective? We dive into the hot topics of the year so far and look at what these means for brands.

Feb 6, 2025
Your final culture fix of 2024: standout trends, must-reads, and moments to wrap up the year.

Your final culture fix of 2024: standout trends, must-reads, and moments to wrap up the year.

Unwrap the best of 2024: standout culture moments, must-reads, and trends to carry you into the new year.

Dec 18, 2024
Culture Wins: Luxury’s Evolution + Sports Bars Redefined for All_

Culture Wins: Luxury’s Evolution + Sports Bars Redefined for All_

+ How brands backing culture are reshaping the game.

Nov 21, 2024
Physical catalogues return + Sydney's nightlife revolution 🍾

Physical catalogues return + Sydney's nightlife revolution 🍾

+ ‘BeerSitters’ watch over precious beer from WA to NSW

Oct 30, 2024
How Menus Trick You + Sculpture by the Sea Returns

How Menus Trick You + Sculpture by the Sea Returns

+ Don Julio takes over Rose Bay

Oct 8, 2024
The Return of Mass Culture, Women-Only Strip Shows

The Return of Mass Culture, Women-Only Strip Shows

+ the Oasis Reunion

Sep 12, 2024
How the Olympics went viral, rooftop stargazing...

How the Olympics went viral, rooftop stargazing...

+ The StandardX launches in Melbourne

Aug 15, 2024
A lesson in TikTok crisis comms, the sandy shores of Waikīkī come to Freshwater

A lesson in TikTok crisis comms, the sandy shores of Waikīkī come to Freshwater

+ our very own Rebecca Jarvie-Gibbs is nominated for B&T’s Women In Media Awards

Jul 24, 2024
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ETCETERA BY EXAMPLE

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Expert insights on branding, hospitality, and marketing—straight to your inbox.