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Feb 24, 2026

Why zero followers is better

Why zero followers is better

Welcome back to Etcetera: Sydney's nightlife breathes again, the $1.2 billion island, and bath-house dating

Nov 27, 2025

Why the Middle East is becoming hospitality’s new centre of gravity

Why the Middle East is becoming hospitality’s new centre of gravity

From listening bars to matcha cafés, sober nightlife and cultural powerhouses like MDLBEAST and Yas Island, the Middle East is shifting how the world thinks about travel and social spaces. Here is why we have expanded here and what you will find in our Middle East special newsletter.

Nov 11, 2025

The Wellness Anarchists Are Here

The Wellness Anarchists Are Here

Cold plunge, then last drinks. The counter-mood in wellness, Hyundai’s back-seat restaurant, Prada behind the bar, tennis rethinking the whites, and space-savvy storytelling.

Sep 25, 2025

Who really decides what’s luxury now?💎

Who really decides what’s luxury now?💎

From resale on eBay to the rise of micro-magazines, culture is narrowing, and taste is no longer mass.

Aug 28, 2025

'Hospo' is a career, not a job🍴

'Hospo' is a career, not a job🍴

Also Ansett turns AI, Armani goes to the beach and why 'brand' is tripping up brands.

Jul 29, 2025

Relying on the past doesn't guarantee a brand's future

Relying on the past doesn't guarantee a brand's future
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For Example is a thought-leadership newsletter by Example Agency, delivering sharp insights on branding, marketing, hospitality, and cultural trends. Stay ahead with expert analysis and creative strategies.

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